Development of advertising concept from Weprosys Limited:
The advertising concept is a standardized description of the goals and objectives of the intended advertising policy. It conveys the advantages of the brand and forms a certain image with the consumer. On the basis of the developed advertising concept all further marketing and advertising decisions are made. Therefore, the success of product promotion on the market depends on how thoughtful the advertising concept is.
YOU’LL GET
-The results of the study of the target audience and competitors
-Recommendations for the most effective promotion
-Benefit Statement (USP)
-Idea adaptive for all communication channels
-Maximum reach and involvement of the target audience
-High-quality and realistic image of the final concept
The development of the concept of an advertising product includes:
– General parameters and brand definition;
– Its purpose;
– Competitive advantage.
You can order the development of the advertising concept in the branding agency Weprosys Limited. We have more than 2 years of successful experience working with clients who have asked us to develop an advertising campaign or advertising concept. We will help you to avoid major mistakes in the course of promotion and create an advertising concept that will bring you success.
TO GET THE CONSULTATION
Development of advertising concept: what affects the cost
1. The scale of the market on which the brand operates. For an all-Bangladeshi or international brand, the cost of developing a concept will be higher.
2. The price also depends on the chosen communication channel (print, audio, video, etc.).
Development of a creative concept of an advertising product: stages
1. Market analysis, consumer and competitor research. Marketers of the company will study in detail all aspects of the market, make a portrait of the consumer and also analyze the strategies of competitors. This will help to break away from competitors, while making the advertising concept precisely aimed at the consumer.
2. Internal audit of the company. Weprosys Limited marketing specialists study in detail all the advantages and disadvantages of the brand and formulate a list of advantages on which the main idea of the advertising concept will be based.
3. The choice of communication channels. Based on the results of the study, we will select the channels that will allow you to reach the target audience as fully as possible, and to influence each specific consumer as effectively as possible.
4. Development of 5 advertising communication concepts to choose from. Designers together with marketers and copywriters will develop 5 concepts that respond to the main idea, while distinguishing visually.
5. Testing concepts for the target audience. From the representatives of the target audience, we will form a focus group that will evaluate the concepts and leave their opinion. According to the results of the survey, we will choose a concept that was perceived as positively as possible.
6. Collage images and prepare a realistic advertising image. With all the comments and improvements, we will prepare the final concept, which will be as attractive as possible to the target audience.
What is the advertising concept?
The advertising concept includes specifying the tools and techniques by which the goals will be achieved. The advertising concept helps to create a holistic image of the brand, promote its promotion and sales. Weprosys Limited will help you To develop brand and promotion branding. The advertising concept answers the most important question “How to please the consumer?”. She also explains in what ways you need to seek appreciation of the target audience. It helps to find the most loyal and effective tools for winning the client, to plan the advertising budget as efficiently as possible. In addition to the sale of goods, modern advertising messages are intended:
– sell emotions;
– express the image of the company;
– strengthen the image of the company.
How to develop an advertising concept
1. Market research and information gathering. It is difficult to plan advertising placements and develop a slogan if a company does not know who its target audience is, what are the competitive advantages of its product, how do competitive firms advertise themselves, etc. Therefore, before developing the concept of an advertising campaign, conduct marketing research and analysis of competitive companies. They also study the latest market trends and the needs of the target audience, analyze competitive companies.
2. Binding to marketing strategy. The advertising concept will not be able to work effectively without reference to the marketing strategy. Therefore, its development should take place strictly within the framework of a common brand idea, to complement and develop it. It is also necessary to take into account the design concept and corporate identity of the company. That is why it is best if one team of professionals is involved in developing the concept of advertising. Then you do not have to combine different views and ideas.
3. Knowledge of trends. The advertising concept should take into account the latest market trends and focus on the future. Then the idea can be used in advertising campaigns with almost no changes for many years.
A well-developed idea of an advertising campaign contains the following elements:
– The idea of advertising;
– Arguments and evidence to support the advertised product;
– Original appeal to the audience;
– Brand promotion strategy;
– Advertising campaign strategy.
Advertising campaign design concept: what is it?
Particular attention should be paid to the process of developing the design concept of the advertising campaign. The design concept is a visual image of your brand that will be presented to the consumer. Advertising design and design concept are the main means by which you can:
– develop sustainable associations with consumers;
– develop a response to an advertising campaign;
– build an emotional series;
– bring the necessary information.
The design concept is a visual graphic representation of the idea of an advertising campaign, which is displayed in the advertising modules of newspapers and magazines, on exhibition stands, outdoor advertising, POS materials and other advertising surfaces.
The design concept development process consists of such steps.
1. Development of design concepts (up to 10 pcs.) – a graphic representation of the idea of an advertising campaign.
2. Testing concepts for the target audience.
3. Selection of the 3 best concepts.
4. Creation of 3 visual series corresponding to concepts.
5. Choosing the best option, and its finalization.
To achieve maximum results of the chosen design concept, you need to adhere to at least 1 year.
What do you get by ordering the development of advertising concept in Weprosys Limited?
1. Marketers of the company will conduct a detailed analysis of the target audience and competitors. Its results will allow you to know the current state of affairs in the market.
2. We will give effective recommendations to help you further promote the brand in the market.
3. By contacting us, you will receive a unique selling proposition developed by professionals. We will find and emphasize those features that will highlight your brand and increase the company’s profit.
4. We will create a concept focused on your target audience.
Weprosys Limited branding agency has gained considerable experience in developing ideas for advertising campaigns and advertising concepts, as well as in developing design concepts and promoting brands. Save your time and effort by entrusting the development of an advertising concept to professionals.
Developing an advertising concept is the first step towards the success of your brand. Make it with Weprosys Limited! To order an advertising campaign and advertising concept, contact us!
The cost of developing an advertising concept $3500 USD
GET ADVICE TO ME DEAR
DEADLINES: 1 MONTH
What determines the price?
-The scale of marketing objectives
-Communication channels
Contact Information:
info@weprosys.com
+8801788377901
Brand development and promotion strategy service from Weprosys 